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ACCOUNTING A/B

Course Length: Yearlong Course

Credit: 1.0 credit

Grades: 10-12

Prerequisite(s): None

Course Description: Accounting A is the first semester of a two-semester course. This course teaches accounting while placing emphasis on conceptual understanding and financial statement analysis to encourage students to apply accounting concepts to real-world situations and make informed business decisions. Topics include transactions and methods of accounting for a service business as a sole proprietorship. During Accounting B, students will continue their study of the accounting cycle and complete an accounting simulation. This simulation mimics keeping accounting records for an event planning business. This will be mailed to students.

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BUSINESS & MARKETING EXPLORATIONS

Course Length: Semester Course

Credit: 0.5 credit

Grades: 9-12

Prerequisite(s): None

Course Description: This course is designed as an exploration of the business career pathways. Students will get an introduction to business careers so that they can better assess which pathway to pursue. In this course, students explore basic concepts in the broad areas of business and marketing, as well as career options in each area. Students study the concepts of marketing, and financial management in addition to other common business-related functions. Students complete projects to develop a deeper understanding of the roles these business functions play.

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Course Length:  Semester

Credit:  .5 credit

Grades: 9-12 

Prerequisite(s): None

Course Description:  Using project-based learning, students will explore the basics of Microsoft Word and PowerPoint.  Students will create documents that will enhance introductory skills such as manipulating text and images to create effective projects in both programs.  Students will understand the social and ethical issues surrounding the internet, information, and security. To be successful, students need to commit to the course timelines and guidelines.  Students will take the IC3 Certification.  This certification consists of three exams: Living Online, Computing Fundamentals, and Key Applications.

Personal Computers:  It is strongly recommended that students in this course use a Stride K12 issued computer exclusively for content in this course.

Note:  Dual credit can be earned for IT Security Awareness

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CONSUMER BEHAVIOR

Course Length: Semester Course

Credit: 0.5 credit

Grades: 11-12

Prerequisite(s): None

Course Description: In this dynamic, hands-on course, students will explore how businesses understand, reach, and engage their customers in today’s digital world. Through the study of consumer behavior, students will learn what drives people to make purchasing decisions and how psychology, culture, and trends influence buying habits. They’ll then apply this knowledge to real-world social media marketing strategies—creating campaigns, analyzing audience engagement, and using digital tools to build brand awareness. Strong communication skills are at the core of effective marketing, so students will also practice professional and customer-centered communication, learning how to craft messages that inform, persuade, and connect. Projects will include developing customer personas, designing social media content, and presenting marketing strategies. By the end of the course, students will understand the full cycle of customer engagement—from understanding the audience to communicating effectively and promoting products in the digital marketplace.

Note: Dual Credit can be earned through Madison College for Madison College courses titled Customer Contact Skills and Social Media Marketing.

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INTERPERSONAL COMMUNICATION

Course Length: Semester Course

Credit: 0.5 credit English Credit

Grades: 10-12

Prerequisite(s): None

Course Description: In this course, students will pursue a greater understanding and appreciation for cultures of various races, ethnicities, socio-economic classes, and genders by analyzing modern and classic literature. Students will practice using textual references, inferring, and critical thinking. This course continues to focus on applying the three enduring outcomes of: strengthening the ability to read with intent, write with purpose, and speak with clarity.

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INTRODUCTION TO BUSINESS MANAGEMENT AND LEADERSHIP

Course Length: Semester Course

Credit: 0.5 credit

Grades: 10-12

Prerequisite(s): Business & Marketing Explorations

Course Description: Do you dream of owning your own business someday, or working for a company in a leadership position? Wherever your path may lead you, having the essential knowledge of business types, requirements to start a business, understanding of finances, business law, marketing, sales, customer service, and more, will ensure you’re on the path to success. Let’s explore your passion for business in this course!

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INTRODUCTION TO ENTREPRENEURSHIP

Course Length: Semester Course

Credit: 1.0 credit

Grades: 11-12

Prerequisite(s): None

Course Description: Dreaming of starting your own business? This course is designed to inspire and nurture the entrepreneurial spirit. Students will examine the entrepreneurial process and characteristics of successful entrepreneurs, how to identify and evaluate entrepreneurial opportunities, and the critical elements of an effective business plan -- including management, marketing, and financial data. So whether you dream of a new business, or have a plan that needs further development, this course can help you reach your goals.

Note: Dual Credit can be earned through Madison College.

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Be sure to register for both semesters.

MARKETING A/B

Course Length:  Yearlong Course

Credit:  1.0 credit

Grades: 11-12

Prerequisite(s): None

Course Description:  Have you ever wondered how a product makes it to market? Do you know how a business decides what type of advertising to use, and who the ideal customer is? Marketing is the study of the business activities that direct the flow of goods and services from producers to consumers. In this course, you will learn how marketers can satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets. Topics include buyer behavior, marketing research principles, demand analysis, distribution, financing, pricing, product management, and social media marketing. 

Note:  Students will prepare for the *ASK Marketing Certification. Dual Credit can be earned through Madison College.