Destinations Career Academy of Wisconsin

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MARKETING A/B

Course Length:  Yearlong Course

Credit:  1.0 credit

Grades: 11-12

Prerequisite(s): None

Course Description:  Have you ever wondered how a product makes it to market? Do you know how a business decides what type of advertising to use, and who the ideal customer is? Marketing is the study of the business activities that direct the flow of goods and services from producers to consumers. In this course, you will learn how marketers can satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets. Topics include buyer behavior, marketing research principles, demand analysis, distribution, financing, pricing, product management, and social media marketing. 

Note:  Students will prepare for the *ASK Marketing Certification. Dual Credit can be earned through Madison College.