Destinations Career Academy of Wisconsin

Register for Free. Please have correct billing details available to provide during registration.

Be sure to register for both semesters.

Course Length:  Yearlong Course

Credit:  1.0 credit 

Grades: 11-12 

Prerequisite(s): None 

Course Description:  Have you ever wondered how a product makes it to market? Do you know how a business decides what type of advertising to use, and who the ideal customer is? Marketing is the study of the business activities that direct the flow of goods and services from producers to consumers. In this course, you will learn how marketers can satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets. Topics include buyer behavior, marketing research principles, demand analysis, distribution, financing, pricing, product management, and social media marketing.  Students will also complete an online retail marketing simulation.  

Note:  Students will prepare for the *ASK Marketing Certification.