Destinations Career Academy of Wisconsin

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CONSUMER BEHAVIOR

Course Length: Semester Course

Credit: 0.5 credit

Grades: 11-12

Prerequisite(s): None

Course Description: In this dynamic, hands-on course, students will explore how businesses understand, reach, and engage their customers in today’s digital world. Through the study of consumer behavior, students will learn what drives people to make purchasing decisions and how psychology, culture, and trends influence buying habits. They’ll then apply this knowledge to real-world social media marketing strategies—creating campaigns, analyzing audience engagement, and using digital tools to build brand awareness. Strong communication skills are at the core of effective marketing, so students will also practice professional and customer-centered communication, learning how to craft messages that inform, persuade, and connect. Projects will include developing customer personas, designing social media content, and presenting marketing strategies. By the end of the course, students will understand the full cycle of customer engagement—from understanding the audience to communicating effectively and promoting products in the digital marketplace.

Note: Dual Credit can be earned through Madison College for Madison College courses titled Customer Contact Skills and Social Media Marketing.